Joe Salas is a dedicated educator and community leader committed to improving
the future of San Bernardino. With over 20 years of experience in education, he
has worked as a teacher, school administrator, and special education director,
ensuring that students receive the resources and opportunities they need to
succeed.
Joe earned a Bachelor’s Degree in Business Administration from California
State Polytechnic University, Pomona, a Master’s in Political Science from
California State University, Los Angeles, and multiple teaching and administrative
credentials. He is currently pursuing a Doctorate in Education in Organizational
Leadership and a Juris Doctorate from the University of La Verne, College of Law,
reinforcing his expertise in education policy and governance.
Joe is running for San Bernardino City Council to bring his experience, leadership,
and commitment to service to the city. He is focused on economic development,
public safety, and improving community well-being.
The Plan: Back to Basics
Delivering on the Essentials
Public Safety: Enhanced policing and services focusing on more code enforcement to
improve the conditions of vacant and dilapidated buildings to address urban blight. Work
with property owners to keep up paint, roofs, sidewalks, parking lots and lighting so
customers and business owners feel safer at night to serve the community.
Parks and Sports Fields: Continue to provide pristine and upgraded sports fields with
lightening and state-of-the-art facilities. Improved lighting and other amenities at the dog
park at Wildwood Park. Reopen and improve the quality and safety of public bathrooms
at Wildwood. Wildwood Park is the pride of the 4 th Ward.
Work with city staff to build an activity trail on Electric Avenue to help make San
Bernardino a healthier city. If we design a city that makes it more attractive to be
outside, we will improve the quality of life for all families and residents.
Senior & Youth: Improve centers and programs. Work with city staff to find funding to
provide more senior programs at city parks. Work with the San Bernardino Unified
School District to open more pools for senior and youth during the summer months to
provide more aquatic safety classes, water aerobics, swim lessons and water safety
courses.
Infrastructure: Roads, sidewalks and managing urban forest. Walking on our public
roads should not just be the privilege of a few neighborhoods. All 4 th Ward residents
deserve neighborhoods that are attractive and safe enough to walk and recreate
anytime of the day. The City of San Bernardino needs to redesign roads that
accommodate walking and cycling similar to streets like Valencia Avenue and Mountain
View Ave.
Publish predictable and public pavement schedule so residents know when roads will
be repaved. Sensible trucking routes balancing needs of commerce without impinging
on the quality of life of residents.
The Better Way forward for a Brighter San Bernardino
Living, Working and Playing in San Bernardino
Returning Union Jobs to San Bernardino: The City of San Bernardino was at its
highest when the City of San Bernardino had industries with unionized labor like Kaiser
Steel and BSNF Railroad. Over the period from 1970 to 1987, 22,000 union jobs left
San Bernardino. When we have a greater percent of the workforce in the City of San
Bernardino who are organized, we will have greater wages, jobs with access to
healthcare and fewer residents taking long commutes to access better paying jobs. This
gives parents more time to spend with their children building stronger families. Work
with city staff to write a Project Labor Agreement for rebuilding downtown San
Bernardino and continue with Community Benefits Agreement that have local hiring
provisions for retail stores. Work with the Police Department to return foot patrols, bike
patrols and equestrian patrols to have more interaction with residents and business
owners to address safety and quality of life issues in downtown.
Buy in San Bernardino: The residents and families of San Bernardino should not have
to buy everyday items like groceries and common household items outside of the City of
San Bernardino. The eastern portion of the 4 th Ward has lost a local grocery store.
Direct the City Manager to work to help attract more business that can provide more
grocery choices for residents. Attract more sit-down restaurants in the 4 th Ward. The 4 th
Ward does not need more car washes or fast-food restaurants. Businesses like these
run along the themes of cheap, convenient and bad for the people.
Increased local sales tax is how we fund our economic recovery as a city. Buying locally
will directly impact the capacity of services provided by City Hall. If you want more
police services, buy locally. If you want more services to support getting residents into
permanent housing and off the street, buy in San Bernardino.
Specific plans for Highland Avenue, Del Rosa Avenue and 40 th Street Business
Corridors. These areas need to gather feedback from residents on what type of
business they would like to see in their community. Feedback from current small
businesses owners is key to helping revitalize the area so they can increase sales and
better serve residents.
General Plan update for rebuilding downtown and the City of San Bernardino
Downtown San Bernardino is the front door of our beautiful city and the seat of the
County. The City of San Bernardino needs a downtown that is again the crown jewel of
the County and southern California. This is done by preserving our historic building.
Having retail and sit-down dining options, a thriving sport arena like the San Manuel
Stadium and create year-around attractions and music extravaganza at the National
Orange Show Fairgrounds. Downtown San Bernardino needs mixed use with variety of
housing in the downtown.
Establish new local ordinances to regulate short term rentals (STRs) to generate
revenue for the city general fund and provide rental assistance to families who need
short term assistance, and other services to address homelessness in the City of San
Bernardino. This local ordinance can be modeled after the City of Indio. The regulation
and registration of short-term rentals generated an estimated $14 million dollars a year
to the City of Indio.
Cracking down on bad landlords: Every resident of San Bernardino deserves a safe
and healthy place to call home. City staff need to coordinate code enforcement under
one roof, ensuring agencies work together to hold owners responsible for the conditions
of their rental properties.
More community gardens throughout the city and 4 th Ward: Work with city staff to
identify more city-owned properties through the San Bernardino Water Company to start
community gardens throughout the 4th Ward and the City of San Bernardino. Gardening
creates better intergenerational relationships in families, gives better access to organic
food and produce, lowers food costs and increases healthy bodies by doing the dreaded
squat which engages the largest muscles in the body. San Bernardino lives next to the
only identified Blue Zone in the United States. There is no reason why our residents
should not be living long productive lives like our neighbors in Loma Linda.
Small Business Support: make it faster, easier and cheaper to start and run a
business. Cut small business fines and speed up permitting process and make online
applications easier.
Libraries: Turn into the former fire station at corner of 40 th and Electric into a city library,
senior center and police substation. Libraries are vital to San Bernardino’s success-
they enable access to the internet, provide cool from summer heat and serve as vital
community hubs. Libraries provide safe places for young people to study, read and
complete homework. Having police officer making routine patrols on bicycles and other
means of patrol will help increase sense of safety along 40 th street.
Direct city staff to work with commercial property owners to find other commercial area
to have police substation near Palm and Highland commercial districts.
Greater access to open space: Work with city staff to build new walking trails
immediately north of Wildwood Park in the Waterman Percolation Basins. Work with the
County of San Bernardino Flood Basin to create new walking trails between 40 th and
Lynwood Dr.
Building more housing for unhoused residents and youth: Work with state agencies
to provide more housing for homeless youth and residents at Patton State Hospital to
give job training and life skills to break the cycles of homelessness.